Claude-powered AI agents · Xero & Bitrix24 Gold Partner

AI agents that do the work inside your business processes

FusionETA, based in Kuala Lumpur, engineers AI agents into the systems Malaysian businesses already run — Bitrix24, Xero, WhatsApp and your HR stack — so routine work gets done, not just answered. Built for SMEs starting their first agent and enterprises scaling many.

Book a free AI process review See real use cases
Since 2020Gold Partner, Xero & Bitrix24
Process-firstAgents designed around your workflow
Human-in-the-loopConfirm before every write
AI
Renewal Agent · Bitrix24 Messengeronline
Which renewals are due this month and still not paid?
▸ crm.deal.list · pipeline "Subscriptions" · stage = pending4 renewals due in September, 3 still pending:
Client A — Professional plan12 Sep
Client B — Standard plan19 Sep
Client C — Enterprise plan27 Sep
Mark renewedAdd noteShow churned
Client B paid today — mark it renewed and note the receipt.
▸ awaiting confirmationMove Client B to Renewed and add note "Payment received 30 Sep"?
ConfirmCancel
✓ deal updated · timeline note addedDone. 2 renewals now pending this month.
Agents that work across Bitrix24XeroWhatsAppMyInvoisHR & PayrollDocuments & OCR
AI as Business Process Engineering

We don't bolt a chatbot onto your website. We re-engineer the process, then put an agent in it.

For six years we've mapped and automated how Malaysian companies sell, bill, buy and report. AI agents are the next layer on that work — they take on the judgement-heavy, repetitive steps that rules-based automation couldn't handle.

Automation alone

  • Fixed rules break on messy inputs — PDFs, WhatsApp photos, free-text requests
  • Staff still chase reports, retype data and reconcile by hand
  • Managers wait for someone to pull the numbers
  • Every new question needs a new report or a developer

With a FusionETA AI agent

  • Reads documents, images and messages, then turns them into structured records
  • Drafts invoices, POs, journals and CRM updates for a human to approve
  • Answers questions in plain language from live CRM and accounting data
  • Runs on a schedule, flags exceptions and reports back on WhatsApp or Bitrix24
How We Deploy

From process map to production agent

01 / DISCOVER

Map the process

We trace how work actually flows today — inputs, hand-offs, systems, exceptions — and pick the steps where an agent pays back fastest.

02 / DESIGN

Design agent & guardrails

Define what the agent reads, what it may change, what needs approval, and which figures must always come straight from your system of record.

03 / BUILD

Integrate & pilot

We connect the agent to Bitrix24, Xero, WhatsApp or your apps through APIs and MCP servers, then pilot it with a real team on real data.

04 / RUN

Train, hand over, improve

Your team learns to work with the agent and adjust its instructions. We monitor, tune and extend it to the next process.

Where We're Deploying Agents

Real use cases from our client and in-house work

Client names are withheld. Each example is an agent we've built, piloted or run in our own operations.

Subscription & services businessLIVE

Renewal agent in Bitrix24 chat

Account managers kept exporting reports to find which renewals were due, overdue or churned.

  1. Staff DM the agent in Bitrix24 Messenger in plain language
  2. It queries the live renewal pipeline and replies with a tidy summary and tap-to-act buttons
  3. It can mark deals renewed or lost, move stages and add timeline notes — after the user confirms

Outcome: renewal status on demand for the whole team, with every change logged on the deal.

Bitrix24 imbotLLM intent parsingPHP webhook
Multi-company retail & wellness groupLIVE

Accounting migration & reconciliation agent

Moving several group companies from a legacy desktop ledger to Xero meant thousands of lines to re-map and reconcile.

  1. Claude parses legacy ledger, aging and journal exports and maps them to the group chart of accounts
  2. It builds Xero-ready import files for opening balances, invoices, bills and manual journals
  3. Connected to Xero through our own MCP server, it reads trial balances and ties bank, AR and AP back to source

Outcome: 57 journals / 669 lines rebuilt and balanced for one entity; bank, AR and AP reconciled to source.

ClaudeXero MCPPythonSST
Engineering & fabricationPILOT

AI procurement: WhatsApp request to Xero PO

Site teams sent material requests as WhatsApp photos and voice notes; purchasing retyped every one.

  1. The agent reads requests and quotation images sent on WhatsApp using AI vision OCR
  2. It builds a structured material requisition, matching items and suppliers
  3. On approval, it pushes a draft purchase order or bill straight into Xero

Outcome: no retyping between site request and PO; approvers stay in control of spend.

Vision OCRWhatsAppXero APIStarship
Structural steel contractorLIVE

Tender-screening & lead-generation agent

Business development spent hours scanning public tenders and project databases for jobs that fit.

  1. The agent reviews new public tenders and construction-project listings across the region
  2. It scores each one for fit against the company's steelwork capabilities
  3. Qualified projects become enriched contacts and leads in Bitrix24, ready for follow-up

Outcome: BD starts the day with a qualified pipeline instead of a search task.

ClaudeWeb researchBitrix24 CRM
Cross-border logisticsLIVE

Fleet-tracking assistant

"Where's the truck?" calls interrupted drivers and dispatchers throughout the day.

  1. Staff ask the agent for the delivery truck's position in plain language
  2. It reads live GPS from the tracking platform and interprets the location
  3. It posts the update to the right colleague in Bitrix24

Outcome: instant location answers without phone calls to the driver.

ClaudeGPS APIBitrix24
Flooring retailLIVE

AI sales specialist on WhatsApp & web chat

Enquiries on SPC, vinyl, laminate and timber arrived around the clock; sales couldn't reply fast enough.

  1. An AI sales assistant trained on the product range answers and qualifies enquiries
  2. Conversations flow into Bitrix24 Open Channels, linked to leads and deals
  3. The client's team was trained to edit the bot's instructions themselves

Outcome: instant first response, with every chat captured in the CRM.

AI chatbotOpen ChannelsBitrix24
Healthcare clinicsDEMO

Conversational patient & appointment entry

Front-desk staff juggle patient calls while keying records into several screens.

  1. Staff describe the booking in plain language: "Book Mary for a health screening tomorrow 3pm"
  2. The agent extracts patient, service and time
  3. It creates the linked contact and appointment deal in the Bitrix24 healthcare pipeline and returns the link

Outcome: one sentence replaces a multi-screen data-entry routine.

ClaudeBitrix24 CRM
HR teams (product)PRODUCT

HRGenie — HR self-service agent

HR teams answer the same leave, claims and policy questions every week.

  1. Employees ask HRGenie about policies, leave balances and claims
  2. It answers from company policy and HR data
  3. It routes anything needing a decision to the right person

Outcome: HR gets time back from repetitive questions.

AI agentHR data
FusionETA — our own operationsIN-HOUSE

Subscriber onboarding agent

Each new software subscription needed a CRM deal, a draft invoice and a yearly repeating invoice, set up by hand.

  1. We tell Claude the client and plan
  2. It creates the yearly recurring deal in our Bitrix24 sales pipeline
  3. It raises the draft invoice and repeating invoice in Xero with the correct SST rate

Outcome: CRM and accounting stay in step for every subscriber.

ClaudeXeroBitrix24
FusionETA — our own operationsIN-HOUSE

Scheduled QA & content agents

Testing our HR app and publishing marketing content took hours of manual work every week.

  1. A scheduled browser agent runs clock-in / clock-out tests on our HR SaaS and reports results on WhatsApp
  2. A weekly agent turns our delivered work into new service pages for our website
  3. Both run unattended and report back for human review

Outcome: we run agents in our own business before we recommend them in yours.

ClaudePlaywrightWhatsAppScheduled
Built for Business Data

Agents your finance team and auditors can trust

Every agent we ship follows the same engineering rules, whether it answers one team or runs across a group of companies.

Figures from the system of record

Totals, balances and counts are calculated by code from Bitrix24 or Xero. The model interprets the question; it doesn't make up numbers.

Confirm before every write

Stage moves, invoices, POs and journals are proposed first. A person approves before anything changes.

Least-privilege access

Each agent gets only the scopes its job needs, using dedicated keys you control and can revoke.

Full audit trail

Agent actions are written to the CRM timeline or accounting history, so you can always see who changed what, and why.

Malaysian compliance built in

SST, MyInvois e-invoicing, withholding tax, EPF and SOCSO rules are designed into the process, not left to the model.

People stay in charge

Agents take the repetitive steps; your team keeps the decisions. We train staff to supervise and adjust them.

Ways to Start

Sized for SMEs, ready to scale to enterprise

SME · First agent

Agent Starter

One high-volume process, one agent, inside the tools you already use.

  • AI process review workshop
  • One agent on Bitrix24, Xero or WhatsApp
  • Confirm-before-write guardrails
  • Team training & handover
Start with one process
Growing business · Department

Department Agents

A set of agents across sales, finance or operations, sharing one integration layer.

  • Process redesign across a department
  • Several agents with shared CRM & accounting access
  • Scheduled runs and exception alerts
  • Monthly tuning & support
Plan a department rollout
Enterprise · Group

Enterprise Agent Programme

Agents across multiple entities and systems, with governance to match.

  • Multi-company, multi-system integration
  • Custom MCP servers for your platforms
  • Access controls, audit and change process
  • Roadmap, SLAs and dedicated team
Talk to our team
Pricing

One simple annual price. Everything included.

We deploy and run your new AI agent for you — no separate bills for AI usage, hosting or support.

New AI agent deployment

AI Agent — Annual Plan

Starting from
RM3,000 / year

Final quote depends on the process and integrations involved.

Get a quote

Inclusive of

  • API token usageAI model usage for your agent is covered in the plan.
  • 24x7 serverYour agent is hosted and running around the clock.
  • TrainingHands-on training so your team knows how to work with the agent.
  • MaintenanceOngoing monitoring, fixes and updates to keep the agent running well.
The Foundation

AI agents are only as good as the systems underneath them.

That's why our agents sit on six years of certified Bitrix24 and Xero implementation work — clean pipelines, clean ledgers, clean data.

Xero Gold Partner
Bitrix24 Gold Partner
Xero Developer Certified
Malaysia Reg. 1397486-V
FAQ

AI agents, answered

A chatbot answers questions. An AI agent also takes action inside your systems — reading CRM records, drafting purchase orders in Xero, moving deals, posting notes — within the permissions and approval rules you set.

Most of our agents are built on Anthropic's Claude, chosen for its reasoning and tool-use reliability. Where a platform has its own model, such as the Bitrix24 AI router, we use it where it fits.

Yes. SMEs usually start with one agent on one high-volume process — renewals, purchase requests, document capture — running inside tools they already pay for such as Bitrix24, Xero and WhatsApp.

Deploying a new AI agent with FusionETA starts from RM3,000 per year, inclusive of API token usage, a 24x7 server, training and maintenance. The final quote depends on the process and integrations involved — see pricing.

Figures come from your system of record, not the model. Write actions require confirmation, every change is logged, and agents only get the permissions their job needs.

A focused single-process agent typically moves from process review to a working pilot in a few weeks, depending on integrations and data readiness.

Yes. CRM implementation, Xero migrations, MyInvois e-invoicing and integrations remain core services — and they're often the first step before an agent is added. See our Bitrix24 and Xero pages.

Pick one process. We'll show you what an agent can take off your team's plate.

Book a free AI process review — we'll map the workflow and outline the agent, guardrails and integrations it needs.

Book a free AI review Explore Bitrix24 Explore Xero
Get In Touch

Tell us the process you'd like to automate

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Phone+6012-603-0996
✉️
📍
OfficeNo. 38, OFFIZO Suites, Jalan Radin Anum, Bandar Baru Sri Petaling, 57000 Kuala Lumpur
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Business HoursMonday – Friday, 9:00 AM – 6:00 PM

Book your free AI process review