Every WhatsApp message your business receives — automatically captured in Bitrix24 as a lead, tracked against a contact, and assigned to the right team member. Set up by FusionETA in days, not weeks.
Stop managing leads in your personal phone. Every conversation becomes a tracked CRM record.
Every incoming WhatsApp message — from any number you connect — appears in Bitrix24's open channels. Multiple team members can reply from a shared inbox without sharing a phone.
When someone messages you for the first time, Bitrix24 automatically creates a new lead or contact and attaches the WhatsApp conversation to it. No manual entry required.
Trigger WhatsApp messages automatically based on CRM events — a welcome message when a lead is created, a reminder 2 days after no response, or an update when a deal stage changes.
All WhatsApp message history is stored in the contact or deal card in Bitrix24. When a customer calls, your team sees the entire chat history — no more "which phone was that on?"
Documents, images, and voice notes sent via WhatsApp are saved automatically to the deal card in Bitrix24. Floor plans, SPA documents, photos — all centralised and searchable.
Route incoming WhatsApp chats to different teams or agents based on the number they contacted, keywords in the message, or business hours. Set up once, works automatically.
Wazzup24 acts as the bridge between WhatsApp and Bitrix24. FusionETA configures the entire setup — you just reply to chats and close deals.
A lead sends a WhatsApp message to your business number (personal, Business, or API).
Wazzup24 intercepts the message and routes it to the correct Bitrix24 open channel based on your routing rules.
If the sender isn't in your CRM, a new lead is created automatically with the contact number and WhatsApp chat linked.
Your sales agent replies directly inside Bitrix24 — the reply goes back as a WhatsApp message. No phone switching needed.
Sends message to your +60 number
Routes to correct team/department
New lead created · Chat attached to record
Reply sent back as WhatsApp message
Follow-ups, deal stages, task creation — all automatic
WhatsApp CRM integration works across industries where WhatsApp is the primary communication channel — which in Malaysia, is almost everywhere.
Sales agents get WhatsApp inquiries from portals like PropertyGuru and iProperty. With Bitrix24 + Wazzup24, every inquiry becomes a lead with conversation history, and agents follow up systematically instead of from personal phones.
Professional service firms receive client queries, document requests, and follow-ups via WhatsApp. Routing these into a CRM gives the practice a complete client communication record — essential for compliance and handover.
Retail and distribution companies receive orders and support queries via WhatsApp. Connecting this to Bitrix24 lets them track order status in CRM deals, automate order confirmations, and route issues to the right support team.
Education providers manage programme inquiries, registration documents, and course reminders via WhatsApp. A CRM-connected setup lets admissions teams handle multiple enquiries per day without losing track — or losing leads to competitors who respond faster.
We don't just install Wazzup24. We configure it to match your business workflows and train your team to use it properly.
For standard WhatsApp Business integrations, FusionETA can have you fully configured and live within 1–2 business days from kickoff. No long project timelines.
We don't hand you a manual and leave. We configure routing rules, automation triggers, and deal pipelines to match how your team actually works — then train your team on day one.
We understand Malaysian business hours, the preference for WhatsApp over email, and how local companies structure their sales teams. Our configurations reflect this reality.
FusionETA is a certified Bitrix24 partner. We know the platform deeply — including how to integrate Wazzup24 with CRM automations, deal pipelines, and task management correctly.
Whether you have 3 agents or 30, the setup scales. Add more WhatsApp numbers, more routing rules, and more automations as your team grows — no rebuilding required.
After go-live, FusionETA offers monthly support retainers for updates, new automation setups, and staff onboarding as your team changes. You're never left on your own.
What Malaysian businesses ask us about WhatsApp CRM integration.
The most reliable way to connect WhatsApp to a CRM in Malaysia is via the WhatsApp Business API, integrated using a connector like Wazzup24. Wazzup24 is the #1 most-installed WhatsApp integration on Bitrix24 Marketplace. FusionETA sets this up for Malaysian businesses — including WhatsApp number registration, Wazzup24 configuration, and Bitrix24 routing rules — typically completed within 1–2 business days.
Wazzup24 is a third-party connector that links WhatsApp (personal, Business, and Business API) and Instagram DMs directly into Bitrix24 CRM. When a customer sends a WhatsApp message, it appears as an open chat in Bitrix24. A lead or contact is created automatically. The full conversation history is stored against the CRM record — so any team member can pick up the conversation with complete context. Wazzup24 has been installed by over 20,000 companies worldwide and is the #1 messenger integration on Bitrix24 Marketplace.
Yes. Wazzup24 supports multiple WhatsApp numbers connected to a single Bitrix24 account. You can route different numbers to different departments or queues — for example, sales inquiries to the sales team and after-sales support to a service team. Each number's conversations are tracked separately in the CRM, and you can report on performance by number or department.
Yes. Wazzup24 supports both standard WhatsApp Business (the app you scan with your phone) and WhatsApp Business API (cloud-hosted, no phone required). For most Malaysian SMEs starting out, the standard WhatsApp Business integration is sufficient and easier to set up — no Meta business verification required. For higher volume businesses needing broadcast messages and chatbot flows, the WhatsApp Business API version is recommended. FusionETA advises on which tier suits your volume and use case.
Once WhatsApp is connected to Bitrix24 via Wazzup24, Bitrix24's automation rules can send WhatsApp messages triggered by CRM events. For example: send a WhatsApp welcome message when a lead is created, send a follow-up after 2 days of no response, notify a contact when their deal moves to a new stage, or send a payment reminder from the CRM. FusionETA designs and configures these automation flows as part of the standard setup.
The main cost components are: the Wazzup24 subscription (monthly, per connected WhatsApp number), Bitrix24 licensing if not already in place, and FusionETA's one-time setup and configuration fee. Most setups for Malaysian SMEs with 1–3 WhatsApp numbers and standard routing are straightforward to scope. Contact us for a no-obligation quote in MYR — most implementations are live within 2–3 business days of kickoff.
Tell us about your team size and how you currently handle WhatsApp. We'll come back with a setup plan and MYR pricing — usually within one business day.