🏢 Bitrix24 Property Developer CRM

Property Developer CRM Malaysia

FusionETA builds and implements CRM systems purpose-built for Malaysian property developers — with a Sales Portal, Buyer Portal, construction milestone tracking, agent commission management, and direct Xero billing integration.

3
Portals: Sales, Buyer, Dashboard
100%
Built on Bitrix24 — no vendor lock-in
Xero
Accounting integrated natively
The Problem

Property development is complex. Your systems shouldn't make it worse.

Malaysian property developers tell us the same story: too many spreadsheets, WhatsApp chases, and disconnected software.

  • 😤 Sales agents track unit bookings in different spreadsheets — nobody knows the real availability.
  • 📞 Buyers call the office constantly asking about construction progress and billing status.
  • 💸 Progress billing is manually keyed into the accounting system — errors and delays are common.
  • 📊 Management has no live view of sales pipeline, collections, or project completion rate.
  • 🤝 Agent commission calculations are done in Excel and always end up in dispute.
The FusionETA Solution

One connected platform for your entire development

Live unit availability & booking pipeline

Every unit is a deal card. Agents see live status, book units, and push deals through SPA → Loan → Handover stages.

Buyer self-service portal

Buyers log in to see construction milestones, download billings, and track their unit — no more customer service calls.

Auto-billing to Xero

When a milestone is hit in the CRM, a progress billing invoice is created in Xero automatically — SST-compliant, in MYR.

Agent commission tracking

Commission tiers, splits, and payment status tracked in the CRM — transparent for agents, auditable for management.

Three Portals. One Platform.

Proptivio — FusionETA's property developer CRM, built on Bitrix24 — gives every stakeholder their own view of the same live data.

Sales Portal — for your sales team and agents

Give every agent a real-time view of unit availability, lead pipeline, and booking status. No more WhatsApp for unit status.

  • Live unit availability map — see which units are available, reserved, booked, or sold at a glance.
  • Lead-to-booking pipeline — move prospects through qualification, viewing, SPA signing, and loan stages with automated task assignments.
  • Booking forms and SPA checklist — structured deal cards capture all required purchaser info and document status.
  • Agent activity tracking — management sees which agents are active, which leads are stale, and where pipeline is sticking.
  • WhatsApp follow-up automation — automated reminders sent via WhatsApp for document submission, viewing confirmations, and SPA signing.
🏷️

Sales & Booking Pipeline

Available → Reserved → SPA Signed → Loan Approved → Completed

Available (24) Reserved (8) SPA Signed (15) Completed (43)

Buyer Portal — for your purchasers

Give every buyer a secure login to track their unit without calling your office. Reduce customer service load while increasing buyer confidence.

  • Construction milestone tracker — buyers see each stage (Piling, Structure, Roofing, MEP, Finishes, VP) with dates and percentage complete.
  • Progress billing history — all invoices and payment receipts available to download directly from the portal.
  • Document centre — SPA, loan letter, defect reports, and handover checklist accessible 24/7.
  • Direct messaging — buyers send messages through the portal; responses go into the deal card in Bitrix24 so nothing falls through.
  • Defect reporting — post-VP defect submission with photo upload; tracked to resolution within the CRM.
🏗️

Construction Progress

Unit B-12-05 — Block B, Level 12

65% Complete — Structure Stage
Next milestone: Roofing — Est. Q3 2026

Management Dashboard — for directors and managers

A live view of every project, every agent, and every ringgit — without waiting for an end-of-month report.

  • Sales velocity report — units booked per week, per project, per agent. Spot slowdowns before they become problems.
  • Collection vs billing — live view of progress billing issued vs collected. Pulled directly from Xero via API.
  • Agent commission summary — total commissions earned, pending, and paid — broken down by project and agent.
  • Project completion tracker — construction progress for each project and block at a glance.
  • Lead source analysis — which marketing channels (walk-in, referral, portal ads, events) are generating the most qualified leads.
📊

Management Dashboard

Live data from Bitrix24 + Xero

RM 4.2M
Billings This Month
87%
Collection Rate

How We Implement It

A structured 4-phase process to get your property CRM live — from discovery to training.

1
Discovery & Scoping

We map your current sales workflow, billing process, and reporting needs. One session, 2–3 hours.

2
Bitrix24 Setup & Configuration

We configure the CRM pipeline, deal stages, unit templates, and user roles. Xero is connected and tested.

3
Portal Build & Data Migration

Sales portal, buyer portal and dashboard are set up. Existing unit and buyer data is imported.

4
Training & Go-Live

Your sales team and management are trained. We stay on for 30 days post-launch to handle any questions.

Why FusionETA, Not a Generic Consultant?

We've built property developer platforms, not just configured off-the-shelf software.

🇲🇾

Built for Malaysia

We understand Malaysian property law — SPA requirements, progressive billing schedules, EPF withdrawals for property, and SST-compliant invoicing in Xero.

🔗

Xero Gold Partner

FusionETA is a Xero Gold Partner. Our Bitrix24–Xero integration is production-tested — not a webhook demo. Invoices, payments, and FX entries flow correctly.

🏗️

Proptivio — Our Property Platform

We've built Proptivio specifically for property developers. You get a proven platform, not a custom build from scratch. Faster delivery, lower risk.

🤖

Automation-First Approach

Progress billing triggers, WhatsApp notifications to buyers, agent commission calculations — we automate the repetitive tasks that consume your team's time every month.

📍

Based in Petaling Jaya

We're local — in Petaling Jaya, Selangor. We can meet in person, we understand the local market, and we're reachable during Malaysian business hours.

🛡️

No Vendor Lock-In

Bitrix24 is your CRM — we configure it for you. When you grow, you're not locked into a proprietary platform. All your data is yours, always.

Frequently Asked Questions

Answers to what Malaysian property developers usually ask us first.

Malaysian property developers use a range of systems — from generic CRMs like Salesforce and HubSpot, to industry-specific platforms like MHub and IFCA PropertyX. FusionETA implements Bitrix24 customised specifically for property development, combining CRM, workflow automation, buyer portal, and Xero billing in one connected system. It's a strong fit for mid-size Malaysian developers who need the depth of an enterprise platform without enterprise pricing.

Bitrix24 gives your sales team a visual pipeline where each unit or block is represented as a deal card. Agents update booking status, SPA progress, and loan approvals in one place. Management sees a live dashboard showing sales velocity, agent performance, and unit availability — no more waiting for spreadsheet reports at month-end. Automated task reminders and WhatsApp follow-ups reduce the manual chasing that sales coordinators currently spend hours on.

A buyer portal is a secure web login where purchasers can check their unit's construction progress, download their progress billing invoices, and view key dates — without calling your customer service team. If your team currently spends time answering "when is my next billing?" and "how far along is construction?" calls, a buyer portal will reduce that load significantly while improving buyer satisfaction. It's especially valuable once you have 50+ active purchasers in a project.

Yes — this is one of FusionETA's core capabilities. When a construction milestone is marked complete in Bitrix24, we trigger the corresponding progress billing invoice to be created in Xero automatically. The invoice includes the correct line items, SST treatment, buyer details, and MYR amount. This eliminates the double-entry process where your accounts team re-keys data from the CRM into accounting software, reducing errors and delays significantly.

A standard Proptivio implementation — including Bitrix24 setup, portal configuration, Xero integration, and data migration — typically takes 4 to 8 weeks depending on the scale of your project and data complexity. We run a structured 4-phase process: Discovery, Configuration, Portal Build, and Training & Go-Live. You'll have a working system before we consider the project complete.

Pricing depends on the size of your team, number of units across active projects, and the level of customisation required. The main cost components are Bitrix24 licensing (billed annually in USD, we manage this for you), FusionETA implementation and configuration fee, and optional monthly support retainer. We provide scoped quotes in MYR after an initial discovery call — contact us for a no-obligation estimate.

Contact Us

Let's Build Your Property CRM

Tell us about your development projects and team size. We'll come back with a scoped proposal and MYR pricing — no obligation.