Connect WhatsApp to Bitrix24 CRM via Wazzup. Every message, every customer, every agent — in one unified inbox. No more chasing chats across personal phones.
Most Malaysian SMEs handle WhatsApp enquiries the same way: multiple sales staff, each with their own phone, each managing their own contacts, each with zero visibility across the team.
When staff leave, chats leave with them. Managers can't see what's being said. Leads fall through the cracks. There's no audit trail.
Wazzup connects your WhatsApp number to Bitrix24. From that moment, every incoming WhatsApp message creates a CRM conversation — automatically linked to the right contact or lead, assigned to the right agent, and logged forever.
From zero to a fully working Bitrix24 + WhatsApp system in 2–5 working days.
We map your team structure, number of agents, WhatsApp number type (regular vs Business API), and what automation you need — quick replies, auto-routing, out-of-hours messages.
We guide you through creating a Wazzup account and connecting your WhatsApp number. For WhatsApp Business API (WABA), we handle the Meta Business verification process.
We configure the Bitrix24 Open Channel settings — routing rules, auto-reply messages, agent queues, and which pipeline new leads drop into.
We build the CRM automation — auto-create leads from new WhatsApp contacts, assign to the right agent based on the conversation topic, set follow-up reminders, and trigger pipeline stage changes.
We create your quick reply templates inside Bitrix24 — common answers to FAQs, pricing enquiries, appointment booking, and out-of-hours auto-greet. Agents click, not type.
We run a walkthrough session with your sales team — how to view chats, assign conversations, use templates, and escalate to managers. Then you go live.
| Feature | Regular WhatsApp via Wazzup | WhatsApp Business API (WABA) |
|---|---|---|
| Connect existing WhatsApp number | ✓ Yes | ✓ New number needed |
| Multi-agent shared inbox in Bitrix24 | ✓ Yes | ✓ Yes |
| Receive & reply to messages in Bitrix24 | ✓ Yes | ✓ Yes |
| Bulk broadcast to customer lists | ✗ Not supported | ✓ Supported |
| Chatbot automation | ◐ Limited | ✓ Full support |
| Green tick (verified business) | ✗ No | ✓ Eligible |
| Message volume capacity | ◐ Medium (personal limits) | ✓ High volume |
| Cost | ✓ Lower | ◐ Per-conversation pricing |
| Setup complexity | ✓ Simple, 1–2 days | ◐ Moderate, 3–5 days + Meta review |
| Best for | Small teams, 1–20 agents | High-volume, broadcast, chatbot |
Any developer can follow the Wazzup documentation and connect the API. What most can't do is configure Bitrix24's CRM pipeline, automation rules, and routing logic so the WhatsApp integration actually improves your team's day-to-day — not just their tech stack on paper.
We've implemented Bitrix24 for Malaysian businesses across multiple industries. We configure Wazzup alongside your pipelines, contacts, and automations — not as an isolated widget.
WhatsApp is the primary business communication channel in Malaysia. We know the patterns — how customers message, what response times are expected, and how to set up routing for a Bahasa Malaysia + English team.
We've built Bitrix24 automation for roofing companies, asset managers, and professional services firms. We bring that automation knowledge to your WhatsApp setup — not just the plug-in configuration.
We don't disappear after go-live. If Wazzup changes their API, if your team size grows, or if you want to add new automation rules three months later — we're reachable.
Full connection between your WhatsApp number and Bitrix24. Regular WhatsApp or WABA — we handle both.
Auto-create leads, auto-route to agents, pipeline stage triggers, follow-up reminders — all configured in Bitrix24.
Up to 10 quick reply templates, out-of-hours auto-message, and greeting message configured.
Live walkthrough with your sales team. Recorded session provided for onboarding new staff.
"FusionETA set up Bitrix24 with WhatsApp for our construction business. Now our whole team can see every enquiry — no more messages lost on staff phones."
— Construction company owner, SelangorEverything Malaysian businesses ask about Bitrix24 WhatsApp integration.
Tell us about your team and we'll recommend the right Wazzup setup. Free 30-minute consultation, no obligation.